There's Only One ... Josh Easby
On February 9 2006, at the Yorkcitysouth social evening, Josh Easby gave a revealing insight into his times as editor of "Arthur Bottom" and his year as a City director. To get the full story, you needed to be there, or you could make an offer for "The Josh Easby Diary", available from all good bookshops. Josh spoke eloquently about his involvement with City, namely his many years publishing his daily "There's Only One Arthur Bottom" email newsletter and his single year as a City director.
Born in York, he attended Archbishop Holgate school and recalled a contemporary, Brian Pollard starring in the school's rugby union side. He fondly remembers many 0-0 draws before his move to New Zealand in 1970 which coincided with the start of City's rise to the old Division 2. His return to England in 1999 was swiftly followed by City's drop back into the basement division. During his stay in New Zealand, he made several trips back to England, usually coinciding with City games, but didn't see a City win during those 29 years.
Throughout his journalistic career in New Zealand, and in the pre internet days, he managed to keep in touch with City and English football. Also, he would accompany British clubs on their down under tours, rubbing shoulders with the likes of the Charlton brothers and Glenn Hoddle, and more often than not rubbing them up the wrong way. It has its funny and rewarding moments as well. Josh fondly remembers the lady who subscribed to find out about City to allow her to chat up a City supporter she fancied. It worked well for a year until Josh got an email entitled, "He's broken my heart", romance over, subscription ended. Or the case of the City supporter who ate all the pies at Preston. Within minutes of sending that newsletter, Josh received a reply from the guy offering his sincerest apologies to the fellow supporter who had queued for 25 minutes only to see the guy in front buy the last 5 pies. Apparently, he thought all his friends would like another pie so he bought them all to avoid disappointing them. At the time of the 2006 meeting, Josh had made contact with the daughter of Arthur Bottom, who was living a quiet, reclusive lifestyle in Chesterfield and suffering from arthritis. Later, Josh arranged a birthday card for Arthur's 80th birthday. Arthur was very proud that his name was being used for Josh's daily newsletter. Josh's Arthur involvement lead directly to his City directorship. He answered the phone late one afternoon and was asked to come up to York for a breakfast meeting the next day. Out of the house at 5:30, he was having his breakfast with Douglas Craig at 8:30. Craig's "Why do you do Arthur?" was answered with "Why are you City chairman?" They hit it off and Josh became a sounding board for what the fans were thinking. Marketing workshops, York City official webmaster and board directorship swiftly followed.
The marketing workshop formally introduced to City several supporters who were later to play key roles in The Supporters Trust. Josh's work on the web site generated an additional income stream for City.
Josh's first board meeting was an eye opener. Agenda item number one concerned the replacement of a single light floodlight pylon light bulb. Do it immediately or wait until several needed replacing and let the economies of scale kick in to reduce total expenditure. The last agenda item at every meeting was "Football Matters", last because it was the one that all the board members were most passionate about. After Craig stood down as chairman, Josh stayed on the board under John Batchelor until his position became untenable. Despite repeated requests, Batchelor failed to produce any proper accounts or cash flow forecasts. Unable to perform his statutory duty as a director to ensure the company was being run as a solvent concern, Josh resigned. 2 months later, City went into administration. Josh will tell you the difference between Craig and Batchelor was that Craig did exactly as he promised and Batchelor didn't. Despite Craig's public reputation as a dictator, board meetings under him were open and a forum for reasoned debate and consensus agreement. Under Batchelor, meetings were quite different. Craig, now computer literature thanks to Josh, and an Arthur subscriber was quizzing Josh recently on the merits of Emmanual Panther. I'm afraid you had to be at the meeting to hear all the inside stories, but for tasters:TOOAB - The History
Josh started his "There's Only One Arthur Bottom" newsletter in July 1997 and by June 2022 over 9,000 issues had been published.
TOOAB has provided a rallying point for hundreds of City supporters since 1997 whilst Josh's professional experience in media and communications has proved to be invaluable.
In its early days, the internet was in its infancy and it pre-dated the advent of club web sites, the Yorkshire Evening Press website and social media. Many City fans were reliant on it for keeping them informed (often alongside large brown envelopes containing press cuttings sent from York based relatives and premium rate phone lines).
Within a year, subscribers numbers reached 100, they peaked at around 1,100 during the Save Our City campaign and today (June 2022), the number is about 950 across over 30 countries.
Until September 1998, it was simply known as the York City Email Newsletter when its subscribers debated suitable names, reducing options to a shortlist of two names. One option involved variations that included the word 'Shambles' but “There's Only One Arthur Bottom” won the day.
Since the second half of 1998, TOOAB has been published on a regular daily basis.
Due to changes in computers and publishing systems, no copies from earlier than May 1998 are believed to exist. It is believed that Paul Bowser has the most complete set of TOOABs.
Given the time difference, Josh actually finds publishing Arthur easier down under.
Email Josh (TOOAB) or
Email Josh (personal) or
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Email Josh (may not work).